To be a trusted and leading solution for families in tropical climates, especially mothers, by offering breathable products rooted in health, sustainability, and uncompromised function, style, and comfort.
The lack of children's brands that prioritize health, comfort, and social sensitivity.
A desire to create a brand that is inspirational, adaptive, and responsible.
A mission to build a supportive community for mothers dealing with stress and postpartum baby blues.
The founder of Mamamood aims to combine her passion for fashion with a social and public health mission.
Offering high-quality products certified by SNI, Oeko-Tex, and made from organic cotton.
Building a community called "Mamamood Mate" to support education and social activities, including parenting seminars, children’s competitions, and product launches.
Implementing branding and marketing strategies through:
Visual branding
Social media activation
Influencer collaborations with parenting figures such as Andien, Tya Ariestya, and Nikita Willy
Brand and foundation partnerships for social and environmental campaigns
Mamamood focuses on the Indonesian market, particularly the tropical demographic. Products are marketed through:
Social Media: Instagram & TikTok
Online Marketplaces: Tokopedia & Shopee
Community Collaborations & Events: via the Mamamood Mate community and local partnerships
Mamamood was born from the founder’s personal concern about the lack of children’s fashion brands that genuinely care about children's health, environmental sustainability, and the empowerment of mothers. In a time of rising awareness around healthy fashion—and the scarcity of brands that merge functionality, quality, and social values—Mamamood steps in as a thoughtful solution.
The founder of Mamamood is a mother with a deep-rooted passion and concern for:
Children and children's fashion
Maternal mental health, particularly postpartum challenges like baby blues
Parenting issues and environmental health
Living a healthy, active lifestyle
She is known for being energetic, cheerful, practical, yet detail-oriented.
Mamamood is a children's fashion brand for ages 1 to 6, offering breathable, eco-friendly, and kid-friendly products. Each item is thoughtfully designed not only for comfort but also to support a healthy, functional, and environmentally conscious lifestyle. More than just a brand, Mamamood carries a social mission—creating a community of mothers and supporting parenting education and child development.
Jln. Kelapa Hijau No 16, Billymoon, Pondok Kelapa, Kecamatan Duren Sawit, Jakarta Timur